Virgin Active's 2016 UK, European and South Africa product launch was new group cycle class The Pack. Putting a different spin on spin classes, the class focused on team work.
The campaign included OOH advertising at key London and Milan stations, branded content for social media and website, and advertising on in-club digital screens.
Launch spot to convey the class concept featured on in-club digital screens, Facebook, YouTube and Virgin Active's website.
Class video featured on the website and YouTube.