Go There was Virgin Active's first truly global campaign for the health club brand, it launched in January 2017 and ran across 10 countries in four continents. Produced by agency partner Iris Worldwide, the campaign focused on the feelings doing exercise can inspire. The campaign features live action gym scenarios with slick animation layered on top to convey a range of emotions from elation to zen.
The creative ran across multiple platforms including VOD, cinema, OOH, social, website, mobile and print.
Phase two of the campaign was digitally only. New animations were created to refresh the paid social campaign, creating premium and stylish video content that brought to life how Virgin Active makes you feel.