BBC Entertainment was the BBC's international flagship general entertainment channel, with the pick of great UK content from drama to comedy. Here are a selection of campaign spots to promote the channel brand and content to international audiences.
Brand campaign to convey the unmissable, great quality content on the channel.
Director: Aine Casey
Producer: Pauline Russell
Creative Director: Joanna Sheppard
How do you promote the iconic music festival to an international audience unfamiliar with Glastonbury, when you don't have access to footage from previous years? Design agency M-I-E created a vibrant animation that convey the tone and atmosphere, and played on UK iconography to communicate the feeling that the audience would be right in the action.
Motion Graphics: M-I-E
Creative Director: Joanna Sheppard
For the launch of Dragons' Den in the Nordics the concept was new to the audience. Without access to film with the talent, this spot was created to set up the premise of the show, convey the tension from the perspective of the entrepreneur, and emphasis the show's entertainment qualities to fit with the channel brand.
Director: Cathy MacDonald
Creative Director: Joanna Sheppard
