CBeebies is hugely popular in international markets. During my early career at the BBC I worked on the CBeebies UK channel as a promo creative. When I moved to BBC Worldwide I was Creative Director for the launch of CBeebies channel in Latin America, then as EMEA Creative Director, I acted as brand guardian for the international channel feeds across SA, Poland and the Nordics.
Part of a recruitment campaign for CBeebies in South Africa, this spot introduced the channel brand to parents and careers, focusing on it's benefits as a safe place for your kids.
Director/Creative: Cathy MacDonald
Creative Director: Joanna Sheppard